Google ranking factors are constantly changing.

In an era of ever-evolving innovation and technological updates, it may be harder than ever for SEO professionals to comply with big tech demands and target the top spots of the search engine.

Indeed, it is estimated that Google changes its algorithms 500 to 600 times a year, which is about once or twice a day.

While most of these updates don't affect the SEO landscape, it's essential for SEO professionals to keep up with these changes, as some of them drastically alter how Google determines which page to display at the top of its SERPs.

Given that over 93% of internet traffic comes from search queries, taking advantage of the latest SEO best practices has become a must for your project and, in general, for any business that wants to reach and convert potential customers in 2022-2023.

Wasting such an opportunity would mean not taking advantage of a great business opportunity or, alternatively, failing to meet your customers' expectations.

Currently, more and more companies are starting to recognize this and that is why interest in the importance of SEO is constantly growing.

What does this thing mean?

Top positions in the SERPs are more coveted than ever, and the competition for them has become fierce and intense.

But how can you get your website to rank high in the SERPs, given Google's ever-changing ranking factors?

At Getfluence we conducted research on the best SEO trends and practices for 2022-2023 and selected the most effective ones into a short list of 5 tips.

Here are our picks:

1. People also ask 

The popularity of the “People also ask” rich snippet has seen a significant increase in recent years, due to Google relying more on it as a means of improving the overall user experience.

Getting your website to answer questions from "People Are Asking More" can help you capture your audience's interest, getting ahead of your competition in a practical and functional way.

But why is PAA so important?

First, since its introduction in April 2015, its presence in Google SERPs has grown massively – currently, it is featured for about one in two queries, or about 43% of all searches.

But this is just the beginning.

The frequency of the “People also ask” snippet increases even more for mobile users – a factor that becomes especially important considering that 58% of online traffic came from smartphones last year.

So how can you help your website appear in the PAA box?

The first step is to search for the most frequently asked questions for your chosen keywords.

Subsequently, it might be inefficient to choose questions with low search volume, so make sure the queries you select are relevant to your audience's intent.

Try to understand what your target is looking for by doing your own research, then create content that fully answers the doubts they have.

Finally, make sure to include questions directly in your headings (H2s, H3s, H4s), or even create an FAQ section for your content, which can be useful for this scope.

2. Implementing schema markup

Behind the scenes of your website, schema markup is primarily responsible for how Google and other search engines understand and index your content.

Implementing proper schema markup is crucial to helping your site appear in featured snippets, a factor that can help your content appear more attractive and interesting to your audience.

But it doesn't end here.

With the gradual rise of interest in voice search – with services like Alexa and Google Assistant – implementing schema markup can increase your chances of being featured as the #1 result for user queries.

This factor is essential because most voice services only provide a single result for each search.

The unstoppable growth of voice search tools means that implementing schema markup will be crucial in the coming years, so make sure you don't miss out on this trend. SEO for 2022-2023.

Simplify your SEO strategy with Google Markup's Helper

To help SEO professionals implement schema markup, Google itself has created a useful and practical tool, Google's Markup Helper, which is available for free.

Taking advantage of Google's Markup Helper can help you handle the more technical side of SEO, allowing you to streamline the entire process.

You can consider using it to improve your overall SEO strategy for 2022-2023.

3. Google Discover

Similar to other social networks' feed experiences, Google Discover offers users content they may find interesting.

This feature has been around since 2017, although it has yet to emerge as a best practice. SEO, and will probably do so in 2023.

The reason behind this is simple.

In many cases, Google Discover generates more traffic than organic search alone.

Blogs and other non-commercial pages should be careful about this, otherwise other competitors can easily take their place.

There are four aspects you should consider when targeting Google Discover:

Speed

It is essential to improve your page loading speed especially if you own a lesser-known site.

Relevance

Your site will be displayed to users based on factors such as their location, history, and interests.

Also, websites that focus heavily on a topic are more likely to be eligible for topics that users may have shown interest in.

The merit of clicking

Clickbait titles can make your content attractive to readers, thus increasing the chances that they will click through to your website.

Schema-markup

Finally, your web page must feature schema markup, otherwise it will not be eligible for Google Discover.

4. Core Web Vitals

Core Web Vitals have gained increasing importance for search engine optimization and have emerged as a major SEO trend for 2022.

First, they are a recent addition to the algorithm, introduced in 2021, which Google plans to rely on more.

Furthermore, their relevance as a ranking factor is becoming stronger over time.

Core web vitals consist of three elements:

Largest Contentful Paint (LCP), which measures how quickly users see your content;

First Input Delay (FID), which evaluates how responsive your site is to a user's input;

Cumulative Layout Shift (CIS), which measures how often your page elements move while the user is trying to read or interact with it.

Google uses user-centric metrics, such as Core Web Vitals, as an essential tool to provide a great user experience and decide which page to rank in the top positions in the SERP.

Although Google has confirmed that the impact of Core Web Vitals on SEO will be limited, improving them through measures such as reducing page size could gradually become more important over time.

Given the Mountain View company's interest in improving the overall experience of its users, we expect Core Web Vitals to play an important role as an SEO trend for 2022-2023.

Accelerated Mobile Pages and Core Web Vitals

With the introduction of Accelerated Mobile Pages (AMP), Google aimed to improve the experience of its mobile users with fast-loading pages.

However, some professionals SEO they expressed concerns about its possible interaction with Core Web Vitals as a ranking factor.

Although, Google confirmed on its blog that pages built with AMP are likely to meet optimal thresholds for CWV.

We can say that AMP is an eternal movement and we suggest you implement it in your SEO strategy for 2022-2023.

5. Follow the EAT guidelines

"EAT" is an acronym for "Experience, Authority and Trust."

Google introduced this concept back in 2015, through the Quality Review Guidelines, a document that is updated in a timely manner.

The space dedicated to EAT guidelines has grown from just a few mentions to an entire section of the report, suggesting that Google is gradually giving them more importance.

EAT will likely play a major role as a ranking factor in 2023, so it is essential to understand in detail how it works.

First, all three elements that make up EAT (experience, authority, and trust) relate partially or completely to the creator of your content.

This makes the author have a good reputation in his field of expertise on the web, as Google will take this into account.

Some of the best practices for achieving this include creating author pages or “about us” pages, as well as having author mentions on authoritative and trusted sources on the web.

The more high-quality backlinks pointing to a website or author appear on the internet, the greater Google will consider their authority in a particular niche or industry.

Along with this, other practices you can consider to achieve this scope are refreshing your content regularly and creating links to authoritative sources to rely on for statistics and data.

Most Asked Questions About SEO Trends for 2022-2023

What are the emerging SEO trends for 2022?

SEO trends for 2022 have seen a growing importance of rich results and user experience-oriented features. Some of the best practices for SEO in 2022 include optimizing Core Web Vitals, prioritizing long-form content, and building high-quality backlinks.

What is the best SEO strategy for 2022?

The best SEO strategy for 2022 includes following all the latest SEO trends. These include developing quality backlinks from authoritative sources, implementing proper schema markup, and generally prioritizing long-form content over short-form content.

What is the future of SEO?

SEO will likely evolve to better adapt to users’ needs and improve their experience with search engines. It is expected that some factors that contribute to the user experience will gradually play a more important role in SERPs rankings, such as authoritative backlinks, which you can obtain with the latest professional tools.